Tablet devices like the Apple iPad, Samsung Galaxy Tab and Motorola XOOM are changing our world in ways that people are now just beginning to realize. The rise of the tablet and the apps that run on them is causing a shift to occur that will affect the things people buy and how they access content. Products that had unique hardware for enabling common tasks or conveying information are about to be replaced.
Applications (called Apps), running on a tablet computer, are going to become the defacto way to access content (news, tv, movies) and to control devices (TVs, PCs, game consoles and more). The Cable service that used to give you a remote control, will now give way to an app that runs on a tablet. Xfinity, Time Warner Cable and others are leading the charge here with their respective cable tv apps. With these apps, and others from Slingbox, and Netflix, the remote is built-in. The Tablet just became your new all-in-one and it will go much further than just controlling your TV.
Regarding content (news, tv, games and movies), the publishing industry is still figuring out the eBook/eMagazine business model and distribution strategy (see prior Ebooks post). Clearly, tablets will play a huge role in how we consume news. News Corp is jumping at the opportunity with The Daily, a paid application that gives you daily news for $39.99 for a two year subscription.
It doesn't stop there. Last week, I used my iPhone to advance a PowerPoint presentation on my PC, more as a way to demonstrate how change is occurring than anything else. Car companies like Hyundai Motors are now offering the owners manual for their Hyundai Equus car in a digital format - they provide an iPad as the actual owners manual.
Look for much more than just owners manuals, magazines, movies and remote controls going forward. Tablet apps are going to explode and the demise of consumer electronics dedicated hardware has begun. Look for more and more games to be tailored for tablets. How much money will game controller firms throw at hardware in the future?
So in a way, the tablet and their affiliated Apps becomes the new All-in-One. Going forward, it will be less about the tablet itself, and more about the Apps that run on the tablet that becomes the consumer selection criteria. The race for tablet App development has already started, but it is about to explode.
Showing posts with label iTunes. Show all posts
Showing posts with label iTunes. Show all posts
Saturday, March 19, 2011
Saturday, April 3, 2010
The Five Factors that make the iPad a Winner
Today is launch day for the Apple iPad, the tablet device that is destined to be a PC laptop killer. In previous posts, including ones on eBooks that go back to Gartner Research Notes I wrote in 2000, we described the aspects that an eBook Reader (tablet like device) would need and predicted the year it would appear (2007). Now it is 2010 and we essentially have the second generation device with the Apple iPad.
There are four factors that make the iPad a winner:
1. Platform. Form factor and a great display are the starting points. The hardware isn't perfect, but it has a familiarity to all previous Apple devices. It doesn't have everything, but third parties (see guide from Mashable) will help out here.
2. Operating System. Simplicity and a progressive disclosure based UI design are at the heart of it. For any Apple user, it is immediately intuitive. For any new user, it takes little time to get used to it, except for the touch typing.
3. Content. This is where things start to change. The content available now is tiny compared to what is coming. Apple has figured out the recipe for its platforms and understands that people not only want content (iTunes), but that they highly desire it. Music was the first content store, there will be many more...
4. Applications. Lots of firms are recompiling and refactoring their iPhone apps to work on the iPad. There will be lots of iPad specific apps coming too.
5. User Experience. The last and most important factor is user experience. When people are delighted by a device, that is a great user experience. More than anything else, Apple has figured this out. Like its famous Apple Mac computers and the revolutionary iPhone, the reason Apple is succeeding is because of the superior user experience they deliver. The iPad will be no exception.
So put aside all the hype you will hear. The iPad has just changed the personal computing market and it is a few apps short of being a laptop killer (Walt Mossberg agrees). These are the reasons that the iPad is a winner and probably the reason that you might have one sooner than you think.
There are four factors that make the iPad a winner:
1. Platform. Form factor and a great display are the starting points. The hardware isn't perfect, but it has a familiarity to all previous Apple devices. It doesn't have everything, but third parties (see guide from Mashable) will help out here.
2. Operating System. Simplicity and a progressive disclosure based UI design are at the heart of it. For any Apple user, it is immediately intuitive. For any new user, it takes little time to get used to it, except for the touch typing.
3. Content. This is where things start to change. The content available now is tiny compared to what is coming. Apple has figured out the recipe for its platforms and understands that people not only want content (iTunes), but that they highly desire it. Music was the first content store, there will be many more...
4. Applications. Lots of firms are recompiling and refactoring their iPhone apps to work on the iPad. There will be lots of iPad specific apps coming too.
5. User Experience. The last and most important factor is user experience. When people are delighted by a device, that is a great user experience. More than anything else, Apple has figured this out. Like its famous Apple Mac computers and the revolutionary iPhone, the reason Apple is succeeding is because of the superior user experience they deliver. The iPad will be no exception.
So put aside all the hype you will hear. The iPad has just changed the personal computing market and it is a few apps short of being a laptop killer (Walt Mossberg agrees). These are the reasons that the iPad is a winner and probably the reason that you might have one sooner than you think.
Tuesday, January 26, 2010
New Apple Device: Will it Lure Bill Gates out of Retirement?
A few days ago, I blogged about the second generation ebook reader. I was referring to the new device that is being announced by Apple tomorrow.
The Wall Street Journal quoted Apple Execs, who are giddy with glee about their new device. Giddy? Content providers are also reacting the same way. Besides Apple, the winners are users out there and all the book, newspaper and magazine publishers, who were struggling with a digital business model.
It's the OS
The key thing is that Apple began this journey years ago with some critical developments. First, it was all about taking an Operating System (OS) and making it mobile friendly (iPod, iPhone). Lots of naysayers have ignored this key move. It is the OS here that is strategic. Hardware can be copied. Software and great UI design is much much harder to mimic.
Second it was building two content related ecosystems, iTunes and then the AppStore. No other AppStore has come even close to Apple's success and iTunes remains the gold standard for music distribution.
So now Apple is about to launch a new device with great content and you have a recipe that will crush all comers. Who wins? You do. Students, Soccer Moms and even business people be carrying one soon.
Apple is on a roll right now. Google is a few laps behind (on Mobile) and we keep waiting for a response from Microsoft. It makes one wonder when Microsoft Founder Bill Gates will need to come out of retirement.
The Wall Street Journal quoted Apple Execs, who are giddy with glee about their new device. Giddy? Content providers are also reacting the same way. Besides Apple, the winners are users out there and all the book, newspaper and magazine publishers, who were struggling with a digital business model.
It's the OS
The key thing is that Apple began this journey years ago with some critical developments. First, it was all about taking an Operating System (OS) and making it mobile friendly (iPod, iPhone). Lots of naysayers have ignored this key move. It is the OS here that is strategic. Hardware can be copied. Software and great UI design is much much harder to mimic.
Second it was building two content related ecosystems, iTunes and then the AppStore. No other AppStore has come even close to Apple's success and iTunes remains the gold standard for music distribution.
So now Apple is about to launch a new device with great content and you have a recipe that will crush all comers. Who wins? You do. Students, Soccer Moms and even business people be carrying one soon.
Apple is on a roll right now. Google is a few laps behind (on Mobile) and we keep waiting for a response from Microsoft. It makes one wonder when Microsoft Founder Bill Gates will need to come out of retirement.
Labels:
Apple,
AppStore,
iPhone,
iPod,
iTunes,
Microsoft Exchange,
OS,
Soccer Mom
Thursday, January 21, 2010
The Second Generation eBook Reader
The second generation eBook Reader is about to launch and it will obliterate all other entrants.. Yes, it is the new Apple Tablet and it has been in the works for years. Details of the Tablet have been leaking for days. Will everyone want one? Of course. Get in line early.
Besides a great design, why will this eBook reader rock? The answer is simple. It is all about content and Apple has the inside edge with iTunes, the App Store and soon the new iNewstand (note, sample name). Why is the New York Times suddenly going to charge for its online edition? Its really simple. They want to catch the wave.
What will be the biggest market for the Apple Tablet? Kids. Text books meet games. The perfect storm.
Should you put your content in the new Apple iNewstand? Right away...So what happens to all those other eBook Readers? eBay....
Besides a great design, why will this eBook reader rock? The answer is simple. It is all about content and Apple has the inside edge with iTunes, the App Store and soon the new iNewstand (note, sample name). Why is the New York Times suddenly going to charge for its online edition? Its really simple. They want to catch the wave.
What will be the biggest market for the Apple Tablet? Kids. Text books meet games. The perfect storm.
Should you put your content in the new Apple iNewstand? Right away...So what happens to all those other eBook Readers? eBay....
Labels:
App Store,
Apple Tablet,
eBay,
iNewstand,
iTunes
Subscribe to:
Comments (Atom)