Saturday, July 24, 2010

The Return of Ford Motor Company

The news is starting to spread. With an outstanding earnings release, and a new stable of cars and trucks, Ford is back, even if they are far leaner than they ever were.

1932 Ford Model A
Many people in this country grew up with Ford vehicles and it had an impact on their life. I saw it first hand, since both of my parents drove fords and still do. In fact, I learned to drive in a 1972 Ford Station Wagon. What has never changed is the Ford logo: it is still the same.

The Ford F-150 has been the king of trucks since its inception. Many have tried to conquer it, but it is hard to compete with a truck this rugged. My neighbor in New York only used Ford trucks at his business because he indicated that nothing else could take the pounding.

It is in the car line-up that the changes have been coming at such a steady pace. The Mustang is just a joy to drive and it is a head turner. That said, Ford now offers a 40 MPG Fiesta that has been blogged and you-tubed for the last two years and is already popular with the iPhone crowd.

The biggest thing Ford has done is to simplify while it improved quality. Ford offers only six different car models, which is one of the reasons it is making money. These cars run well and are as good or better than their competition.

Ford is not slowing down either. Next week (last week of July 2010), Ford unveils the redesigned Ford Explorer.

Ford is back and it is great to see. Quality cars and trucks, at reasonable prices. They work and they run. Just like the original Model T that Henry Ford built.

1 comment:

  1. I like this blog - growing up amidst the auto-industry, the decline of Ford and American auto industry has been an especially hard pill to swallow, progressively over years and years filled with corporate hubris ..

    Yet some things should simply NOT die... BUT DEFINITELY, some things should clean up! And be right, on multiple levels.

    I hope this success continues, in right ways.