If 2011 was the year of the Like button for Facebook, 2012 could be called the return of the app. Today at their annual Developer Conference (D8) in San Francisco, Facebook unveiled new capabilities that increasingly are focused on allowing Facebook to monetize the nearly 800 million users that visit their site each month.
Facebook unveiled a new profile feature called Timeline that allows the history of your posts and activities to be displayed in chronological order (by year). More importantly, they added verbs (watch, read, listen, hike) to actions so that users can be listening to music, and that action (and the song you are listening to) is automatically shared with others via the music application (e.g. Spotify).
While digital natives will clearly enjoy this new way to show off their lives via Timeline, it also, at the same time, offers up a level of privacy infiltration that some may find undesirable. Friends and future employers can now get to know you in ways that they didn't before. Of course, users now have control over what they allow to be seen on their timeline, but over time, we expect that users, especially younger ones, will become less sensitive to what is there.
On the applications (apps) that so badly want to access your Timeline (and sell something), once an app has access to your profile, it doesn't have to ask permission ever again. It is clear that what is at work by Facebook is the continued expansion of its ability to grow revenues, which are estimated to be around $4.2 Billion for this year.
A friend that I worked with at Saba once said to me that her goal was to have zero information about her available on the internet. She is not a Facebook user. For those that are, with the coming launch of Facebook Timeline, your life, at least what is visible, is basically for sale.
Author's Note: We'll be covering Facebook (and the implications for Enterprises) in more detail in our premium research that is at AragonResearch.com
Thursday, September 22, 2011
Monday, September 12, 2011
Windows 8 will Compete against the iPhone 6, iOS 6, and the iPad 4
Tuesday, September 13th is the big unveiling of Windows 8 and with ARM support, it is widely expected that Microsoft will support a variety of hardware platforms, including Slates - their term for Tablets.
A new user interface is fine and good, but there are other things at work in the Mobile Ecosystem world in 2011. Within a few weeks after the announcement by Microsoft, Apple is due to ship both the iPhone 5 and iOS 5, which in itself will feature a host of new capabilities, including over-the-air updates and iCloud support. Additionally, Google will be shipping a brand new version of its Android OS this fall - code name is Ice Cream.
Windows 8 is taking shape in a world in which mobile product life refresh rates occur at least every 12 months, and consumers and enterprises have gotten used to this new, faster cadence (note, Windows 7 shipped in October, 2009).
In the second half of 2012, the world that Windows 8 will launch into will include a different set of products than we are about to have this fall. In less than 12 months, we expect to see launches of the iPhone 6, iOS 6, a new version of Android OS (rumored to be called Jelly Bean), new Android Phones, Android Tablets and a strong possibility of the release of the Apple iPad 4.
Will Microsoft surprise us with a quicker release date? History would indicate that answer as most likely no. How should enterprises deal with all of this? Tune into the Aragon Research Webinar on September 28th and we'll cover all this in detail.
We'll also be publishing our formal First Cut on the Microsoft Windows 8 announcement on AragonResearch.com
A new user interface is fine and good, but there are other things at work in the Mobile Ecosystem world in 2011. Within a few weeks after the announcement by Microsoft, Apple is due to ship both the iPhone 5 and iOS 5, which in itself will feature a host of new capabilities, including over-the-air updates and iCloud support. Additionally, Google will be shipping a brand new version of its Android OS this fall - code name is Ice Cream.
Windows 8 is taking shape in a world in which mobile product life refresh rates occur at least every 12 months, and consumers and enterprises have gotten used to this new, faster cadence (note, Windows 7 shipped in October, 2009).
In the second half of 2012, the world that Windows 8 will launch into will include a different set of products than we are about to have this fall. In less than 12 months, we expect to see launches of the iPhone 6, iOS 6, a new version of Android OS (rumored to be called Jelly Bean), new Android Phones, Android Tablets and a strong possibility of the release of the Apple iPad 4.
Will Microsoft surprise us with a quicker release date? History would indicate that answer as most likely no. How should enterprises deal with all of this? Tune into the Aragon Research Webinar on September 28th and we'll cover all this in detail.
We'll also be publishing our formal First Cut on the Microsoft Windows 8 announcement on AragonResearch.com
Sunday, September 11, 2011
Aragon Research - The Webinar on Tablet Computing and Mobile Ecosystems
Greetings. I'm pleased to announce that Aragon Research is hosting its very first Webinar on Wednesday, September 28th from 1-2 EDT (10-11 pacific). We're going to be discussing a hot topic: Tablet Computing and Mobile Ecosystems. Our take is that there is more to mobile than just the devices. We're talking about a concept called Mobile Ecosystems, what they are and why they matter to you and your enterprise.
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